The 2026 Agentic Friction Audit

A Strategic Redundancy Assessment for Marketing Executives.

$

Weekly Friction Hours

AI Troubleshooting 4 hrs
Manually Managing MarTech Integrations 3 hrs
Bridging From One Data Source To Another 2 hrs
Tactical Micro-Management 3 hrs
Team "Status" Loops 2 hrs

Annual Strategic Deficit

$87,500

You spend 14 hours per week on tactical maintenance.

Red Zone: Burdened Architect