I’m Justin — I help mid-senior and executive marketing professionals who feel a lack of confidence, burnt out, or stuck in a role with little growth take control of their careers and cross the bridge to a more fulfilling, higher-paying career with support every step of the way.

From Intern to acting VP, I have seen a lot. With over 20+ years of experience leading and executing marketing strategies at organizations such as Deloitte, ADT, Ancestry, Telus, and other international brands, I bring the same depth of marketing leadership blended with real-authentic empathy to career coaching. I work mainly with mid-senior level marketing/creative professionals navigate that tough middle ground: not junior, but not yet in the role (or company) they truly want.

I’ve been where you are — leading marketing strategies and teams, driving transformation, and still questioning what’s next. That’s why my coaching is built for marketers who feel stuck, undervalued, or ready for a bigger challenge.

I coach professionals who are:

• Ready for a marketing leadership role but unsure how to position themselves

• Thinking about a career pivot within or beyond marketing

• Craving more clarity, confidence, or purpose in their career

Through our work together, we will:

• Design success on your own terms — and build a custom strategy that uniquely positions and elevates you to higher-paying more fulfilling work

• Craft a personal unique value proposition (brand narrative) and career story that resonates with hiring managers and leadership

• Explore new career paths that align with your skills, values, and aspirations

• Show up with confidence in interviews, career conversations, and salary negotiations (or any conversation in your life!)

• Shift from being a tactical doer to being seen as a strategic, promotable leader

My approach combines real marketing expertise, career coaching, with honest, momentum-building conversations. I won’t give you generic advice — I’ll help you build a strategy for your career the same way you’d build a strong brand campaign.

If you’re a marketer at a crossroads, let’s find your next move — and make it your best one yet.