By 2030, marketing leadership will demand more than AI fluency — it’ll require empathy, clarity, and the ability to turn data into story. Discover the Future Leader Formula and how to prepare for it now.

In this piece, I challenge that as AI tools become workplace staples (think: Excel-level ubiquity), mastering how to speak their “language” — crafting effective prompts — could be just as critical as any creative or strategic competency. Conversely, I also warn: without human instincts, judgment, and leadership presence, fluency is fragile.

The real edge comes from a hybrid fluency — combining AI speed with emotional intelligence. Through coaching, I help marketers develop both sides of the coin, so they’re not just rapid operators, but true strategic leaders.

“Marketing Manager” Isn’t a Skill — Why Titles Don’t Equal Readiness
Too often, promotions happen faster than development. This article challenges the assumption that titles alone signal competence, and shows how real leadership is rooted in soft skills, experience, and self-awareness.

What can AI not do in marketing? Create real connection. This article argues that empathy, storytelling, and creative grit are the irreplaceable core of our craft.

Being a “doer” is no longer enough — the future demands thinkers. Discover why marketing instincts and judgment are the skills AI can’t teach.

AI is helping marketers move faster than ever—but are junior professionals missing out on the foundational skills they’ll need to lead?

In this first post of my new blog series Built to Lead: Marketing Careers in the Age of AI, I explore how skipping hands-on experience in favor of tool fluency might set today’s entry-level marketers up for struggle down the road.

Whether you're growing a team or growing your own career, this one's for you.