With 20+ years of marketing leadership across start-ups, national brands, and global organizations, I bring a proven record of driving strategy, digital growth, and business transformation. As a fractional marketing leader and consultant, I help businesses unlock growth with executive-level expertise without the cost of a full-time hire.
Today’s market demands move fast. Organizations need senior marketing leadership, but not always on a full-time basis. That’s where I come in.
I’m Justin Naidoo, a marketing executive with 20+ years of experience leading growth, brand transformation, and digital marketing strategy across start-ups, national companies, and global brands in Canada and internationally including Deloitte, ADT Canada, Ancestry.com, TELUS, Plusgrade (formerly Points Int.), Hear.com and others.
As a fractional marketing consultant and leader, I partner with organizations that want executive-level marketing leadership without the long-term commitment of a full-time hire. I bring both the strategic vision and the hands-on execution needed to transform marketing into a true growth driver.
Fractional Marketing Consultant
What I Deliver
As your fractional marketing executive, I focus on:
Marketing Strategy & Planning: Designing comprehensive marketing plans that aligns to your business objectives (using client data!)
Growth Transformation: Operationalizing go-to-market strategies across digital, omnichannel, brand initiatives while also connecting to overall organizational objectives
Digital Marketing Leadership: Leveraging 20 years of digital, demand generation, SEM/SEO, performance marketing, paid media, and CRM strategy to help you achieve your aggressive targets
Brand Positioning & Narrative: Elevating your story to connect with the right audiences both internally and externally
Team Leadership & Mentorship: Building high-performing teams, improving efficiency, and coaching talent
Go-to-Market Execution: From market insights to campaign launch, I turn plans into outcomes
Why Work with a Fractional Marketing Leader?
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Access decades of marketing leadership on a flexible, contracted basis.
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I specialize in integrated marketing strategy, campaign optimization, and leveraging analytics to make smarter decisions.
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I help organizations scale digital performance, strengthen brand equity, and unlock new revenue streams.
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From B2B consulting at Deloitte, to scaling customer acquisition at Hear.com, to driving national brand growth at ADT Canada, I’ve built strategies that deliver measurable results.
About me
Over the past two decades, I’ve held senior roles including:
Global Marketing Leader – Deloitte (Led global marketing strategy across key offerings such as GenAI, Risk Advisory, Cyber, Sustainability)
Sr. Director, Digital & Product Marketing – Hear.com (scaled MQLs, improved contribution by 50% in 5 months)
Director of Marketing (acting VP) – ADT Canada (led digital growth transformation, brand integration during TELUS acquisition)
Marketing Leadership Roles – Plusgrade (formerly Points Int., Ancestry.com, Choice Hotels, Metro Inc, Futurepreneur, AutoTrader
I’m recognized for simplifying complex challenges, balancing creativity with analytics, and fostering collaboration to deliver meaningful and tangible growth.
